Do you remember the grand NFT sale of March 2021?
The first-ever tweet of Twitter CEO Jack Dorsey was sold as an NFT for a whopping equivalent of $2.9 million (£2.1 million). It took everyone aback, mainly because nobody could understand the technology. A mere tweet bought for such a large sum of money was even more indigestible.
A year later, NFTs — Non-Fungible Tokens — have become a rage. From athletes to music artists, tech enthusiasts to content creators, everyone is incorporating NFTs as a viable profit-making initiative.
However, mining an NFT is not enough; you need to learn how to promote your NFT project to get the highest bids.
Here are five super strategies to help you create a buzz around your NFT art collection. 5 NFT Marketing Strategies to Promote Your Art Social Media for the Win Instagram, TikTok, Facebook, Twitter, and LinkedIn are the go-to platforms to boost the awareness of your NFT art. While you can post engaging content on all these channels, target the ones where you can attract the most targeted traffic.
For example, Facebook is popular amongst the older population, whereas Instagram is primarily used by young adults. LinkedIn works best to connect with investors, and Twitter can build your brand the much-needed media momentum.
Prioritize Discord, Reddit, and Telegram Yes, we know we mentioned social media above. However, these three platforms deserve a separate note since they are the hottest NFT marketing and promotion platforms.
Most users on Discord are willing to invest in upcoming NFTs; they are your prime audience. Create your product buzz on public servers while aiming to get into exclusive investing servers.
Reddit has popular subreddits, such as NFT, NFTsMarketplace, NFTExchange, and more, where people shop for promising NFT projects early. Telegram is a pioneering platform for crypto enthusiasts — build a group here and engage the members to hype up your upcoming NFT collection. Collaborate With Blockchain Influencers Blockchain is a young industry, making the target audience feel anticipation for NFTs. However, when you bring a blockchain influencer on board with a loyal following and massive reach, the audience tends to listen.
Moreover, influencer marketing is not just about brand recognition; it can also lead to sales. Statistics say that 80% of consumers make a purchase via an influencer recommendation. Participate in Online Forums Online forums are one of the best ways to get your creations in front of as many eyes as possible. Crypto and blockchain enthusiasts discuss NFTs at length here.
Go to crypto platforms like CryptoTalk and Bitcointalk, and engage with potential customers. Instead of self-promotion and hard-selling, share your insights, learn from other creators, and answer questions to generate positive word-of-mouth marketing. Email Marketing Reaching out to your audience or potential investors directly and marketing your NFT art with tailor-made and well-crafted email content is one of the most viable ways to popularize your art. Use email automation tools to create email blasts and send them to the mailing list in dedicated time intervals. It is an effective way to keep your audience updated with your NFT art launch campaigns.
Your goal as a creator is to get your NFT artwork in front of as many people as possible. A mix of these strategies is bound to do the trick and get your project enough attention.