By 2022, the trillion-dollar marketing business is expected to include NFTs, one of the biggest trends in the market today. While some believe that the development of NFTs is just the next hot trend, we are convinced that they will continue to grow and improve in the years to come. Numerous companies have already realized the enormous potential of NFTs and anticipate far more opportunities.
NFTs have been increasingly popular as major brands like Coca-Cola and Lamborghini explore how they might use the technology to enhance consumer engagement and service. Moreover, noteworthy companies are also entering into the NFT market and million-dollar NFT sales have become the norm, indicating a much more major transformation toward digital living.
Let us see the top Big brands jumping into the NFTs space.
From the aspect of a major brand, Coca-Cola was one of the early innovators. Coca-Cola published a set of four NFTs in July 2021 to commemorate International Friendship Day. These animated, one-of-a-kind digital artworks provided multi-sensory experiences. It unlocked unexpected products including a Coca-Cola Friendship Card modeled after the original 1940s artwork and a “Coca-Cola Bubble Jacket Wearable” that can be worn in the virtual reality platform Decentraland. Holders were of course free to exchange these products on secondary markets.
In December 2021, Coca-Cola released a fresh batch of 4 branded NFTs via the VeVe platform. As part of a blind box offering, it featured a collection of festival-themed digital collectible snow globes with falling snow and the recognizable Coke polar bears. This meant that until your successful purchase, you were unaware of the collectible or rarity you had acquired.
Sportswear manufacturer Adidas Originals debuted its first NFT drop of physical and digital things in December 2021. For the NFT release, it had teamed up with well-known figures in the NFT community, such as the Bored Ape Yacht Club, gmoney, and the creators of Punks Comic.
NFTs give customers access to tangible hoodies, tracksuits, and the recognizable orange beanie of gmoney in addition to virtual wearables for the blockchain-based gaming industry. Adidas also purchased an NFT for itself, an Indigo Herz Bored Ape Yacht Club NFT. Then, in January 2022, Adidas and Italian luxury brand Prada teamed up to introduce an NFT initiative based on the Polygon network that would let fans contribute their own designs.
In December 2021, Nike, one of the most recognizable and enduring global sports brands, also dove headfirst into NFTs. But after decades of building a prosperous sports brand without many brand affiliations, acquisitions, or mergers, Nike bought RTFKT. In a word, when Nike made strides into the NFT area, everyone took notice.
One of RTFKT’s co-founders, Benoit Pagatto, stated that this was a special chance to establish the RTFKT brand and that the company was thrilled to tap into Nike’s foundational strength and know-how to develop the communities it cares about. We’re thrilled to expand our brand, which was fully established in the metaverse, because Nike is the only company in the world that shares our profound enthusiasm for community, innovation, and creativity.
want to see the remaining companies enter the NFT world.
just click here> https://blockchaintechs.io/top-big-brands-entered-the-nfts-world/
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