The world of non-fungible tokens (NFTs) has witnessed phenomenal growth in 2019 that peaked in 2021. There was a 704% increase in NFT sales between Q2 2021 and Q3 2021. These virtual tokens have been applauded by the community for the endless potential they hold. Their popularity has been the result of famous figures buying and flaunting them online. While such occurrences have increased the craze for NFTs among people, they cannot boost sales. That’s why NFT marketing strategies can offer help to firms that aspire to gain recognition. As we progress further, you can see current popular NFT marketing tactics.
NFT Game Marketing
Gaming has been a hot prospect in the NFT world due to its extraordinary features. As of July 2022, Alien Worlds is the top-ranked NFT game on DappRadar.com. Promoting Web3 games is essential as they vary massively from conventional Web2 games. Many games with a strong community are built through extensive marketing and fulfilling promises. NFT game marketing has always been driven around building communities that will stay for a long. Advertising for NFT games should focus on providing educational content on NFTs and their attributes. Therefore, an NFT gaming startup needs to prepare itself with these strategies to ensure success:
“Promote Your Out-worldly NFT Game Using Proven Strategies to Build Your Gaming Empire!”
NFT Marketplace Promotions
NFT marketplaces have traditionally been the entry points for newbie NFT enthusiasts. Because of their boundless business potential and nature, marketing each venture needs individual attention. According to Chainalysis.com, nearly US$ 41 billion was spent on NFT marketplaces during 2021’s boom. Such huge amounts signify the enormity of the marketplace model in the NFT world. For a business to be successful in such competitive spaces, NFT marketplace promotions are a must. Advertising strategies for promoting NFT marketplaces include both conventional and Web3-specific digital marketing tactics. The points below shed light on the most-wanted marketing strategies that shouldn’t be missed.
“Build a Huge Customer Base for Your NFT Marketplace with Our Creative Marketing Services!”
NFT Art Marketing
Digital art was at the forefront of the NFT revolution that caused the 2021 boom. Between October and November 2021, more than 1.5 million NFT art sales occurred globally. This stat is enough for one to learn about NFT art’s reach. Marketing NFT art has become a necessity for artists since the space has become competitive. NFT artists today use various proven marketing techniques to reach prospective buyers across blockchains. It is important to get to work early as the space is getting increasingly crowded. You can find all the tactics that people who market NFT art use below.
“Advertise Your NFT Artwork through Our Skilled Marketers to Earn the Attention of the Web3 World!”
NFT Brand Marketing
In 2022, more brands have delved into the NFT realm than ever before. Well-known names such as Adidas, the Times Group, Lamborghini, and Mcdonald’s have taken up NFTs recently. These corporations typically see NFTs as means of reaching the new-gen audience. They also try NFTs to see how they could position themselves in the future’s decentralized society. Taco Bell’s costliest NFTs in its 25-piece collection sold for US$3,500. The NFT boom of 2021 has been a fuelling factor behind brands jumping into the Web3 bandwagon. The below points give an idea of how NFT brand marketing garners success.
“Reach the new-gen audiences as a brand with tailor-made NFT brand marketing campaigns!”
NFT Collectibles Marketing
Collectible NFTs have been generating buzz recently, with applications like NBA Top Shot becoming popular. These platforms enable people to collect digital or physical assets backed by NFTs. Promoting these items should be done diligently using NFT collectibles marketing tactics. In November 2021 alone, the total sale of NFT collectibles exceeded US$ 150 million. It is to be noted that the time was when NFT trades were booming more than ever. Individual creators and small businesses have seen this as an opportunity to build their Web3 presence. The below points give some light on tactics that can be employed for NFT collectibles marketing.
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Conclusion
Marketing for the above NFT niches has been challenging work due to extreme competition. At Blockchain App Factory, we have vast experience in NFT marketing for nearly 10 years. Our geeky marketing professionals work on creative strategies that can be used for NFTs. Many have benefited from our expertise in NFT marketing across different domains, including the ones above. We have helped hundreds of global clients to establish their position in the NFT space. In essence, our NFT marketing campaigns speak for themselves as they generate high to reach. Talk to one of our marketing experts now to frame plans to market your new business.