Since NFTs became hot, many celebrities have publicly expressed their interest towards NFTs. They have bought, invested, and created various NFTs, effectively attracting more eyes towards the industry. This article lists 16 of the most active celebrities in the NFT space in no particular order.
In January 2022, Justin Bieber bought his first BAYC for $1.3 million, immediately grabbing the attention of the mainstream media. However, this ape does not have any rare traits and people are still wondering why it cost 3 times more than the floor price at that time.
Besides BAYC, Justin has ventured into various other NFT projects such as his favourite, the inBetweeners. This teddy bear NFT collection was designed by the resident designer in Drew House, his streetwear clothing brand. The project sold out quickly and even cracked OpenSea’s top 10 list at one point. I guess it’s safe to say that the Beliebers had a little something to do with that. At the time of writing, he still has his OG inBetweener as his pfp on his Twitter and Instagram profile.
Jimmy Fallon, the star host of The Tonight Show, has featured NFTs in his show more than a few times already. From being a complete beginner on one episode to flexing his Bored Ape with Paris Hilton on another, he even got Beeple to make an appearance recently.
At the time of writing, Jimmy is a part of various big name NFT projects, including the likes of BAYC, Moonbirds, inBetweeners, and many others. All in all, what better way to introduce the world to NFTs than through his stage?
The NBA superstar has been very active in the NFT space while chasing a championship ring in the 2021/2022 NBA season. In August 2021, the Bored Ape Yacht Club team announced that Stephen Curry had joined the BAYC family with the purchase of BAYC #7990.
The 4-time NBA champion then released a collection of 2,974 NFTs to commemorate breaking the all-time NBA 3-point record, the Genesis Curry Flow. These NFTs had a $333 price tag and were quickly swept up by Curry fans around the world. Holders of these NFTs will be eligible to receive NFT airdrops, in-person experiences, and other memorabilia in the near future. For starters, they can claim NF3 basketballs, which are worth 0.08 ETH to non-holders.
Along with Under Armour, the Curry brand is partnering with HAPE, CyberKongz, Smilesss, and Chibi Dinos to launch the Basketball Headz NFT collection, a series of avatars linked to real-time performance. The NFTs come in the form of a serum, which transforms into a Basketball Headz NFT when mixed with an NF3 NFT.
Logan Paul has ventured into various areas through his career, from YouTube to boxing to NFTs. He started his NFT collection with a World of Women NFT, and then later added CryptoPunks, VeeFriends, and a lot of World of Women NFTs.
Logan recently launched Originals DAO, which will auction 1 NFT a day for 99 days. 50% of the revenue will go to the DAO, where holders can vote on how to use it. 1% will go to his Pokémon NFT holders, while Logan will pocket the remaining 49%. At the time of writing, the DAO is worth more than $1.7 million as the daily auction continues.
Billionaire entrepreneur Mark Cuban considers himself as a crypto evangelist, diving deep into the crypto rabbit hole himself. However, he emphasises that it was when he bought his first NFT that really got him into the crypto space. Since then, he has invested in many blockchain-based companies such as OpenSea, Polygon, and Axie Infinity.
The Dallas Mavericks celebrity owner has played a huge role in introducing NFTs to the mainstream market. Towards the end of 2021, the basketball team announced that 20,000 NFTs will be minted each game to reward fans that attend the Mavs home games. They add value to the standard tickets where holders will be rewarded for collecting them. There is also an online NFT marketplace to trade these digital assets.
Madonna, the Queen of Pop herself, entered the NFT space in March 2022 through her BAYC purchase. She is now a strong icon for the World of Women NFT project, which celebrates representation, inclusivity, and equal opportunities. She uses her WoW NFT on her socials and also made an appearance in NFT.NYC 2022.
Most recently, Madonna and Beeple collaborated to release the Mother of Creation NFT to connect the idea of creation and motherhood. The collection features 3 visualisations that contain explicit content, receiving mixed reactions from the public. Nevertheless, all proceeds will go towards three nonprofits supporting women and children.
Of course, no NFT list would be complete without Snoop Dogg, the award-winning entertainment icon and now NFT influencer. Outside of entertainment, he has also seen success in his investments including the likes of Reddit and Robinhood. Right now, his attention is clearly on web3.
Snoop Dogg plans to turn his record label Death Row Records into the first NFT music label. He also partnered with The Sandbox to sell “The Snoopverse Early Access Pass”, where all 5k passes have already been minted. In addition, his NFT drop on Crypto.com, “A Journey with the Dogg”, features memories from his early years.
In June 2022, Snoop Dogg and Eminem dropped a semi-animated music video featuring their respective Bored Apes. The comic book-style performance featured both of them morphing into their apes as they performed their rap verses.
Whether it is NFT restaurant chains, NFT games, NFT music videos, or virtual live performances, Snoop is all in. Not to mention, his son Cordell Broadus is also making waves in the NFT space himself. For instance, both of them are partnering with Food Fighters Universe to start the world’s first NFT restaurant group. Snoop Dogg’s BAYC-themed dessert experience will be the first concept under this partnership.
Paris Hilton a.k.a the OG Crypto Queen, is one of the most influential voices in the NFT space. She is an avid NFT collector, keeping various popular NFTs in her OpenSea account. The collection includes RTFKT, BAYC, CyberKongz, CryptoDickbutts and many others.
The Hilton Hotel heiress has been in the crypto space since 2016, and developed her first NFT in 2019. She listed this particular piece in Sotheby’s Metaverse marketplace, later bagging the ‘Best Charity NFT’ at the NFT Awards Ceremony.
Since then, she has launched a number of NFT projects, each having great success. During an appearance on Jimmy Fallon’s The Tonight Show, Paris surprised the audience by giving everyone a ‘My Forever Fairytale’ NFT. On the other hand, Tabloid Dysphoria and All Eyes On Me have only 11 editions each and sold for $11,111 each.
Aside from being one of the highest grossing EDM music artists in North America and heir to the Benihana Restaurant franchise, Steven Hiroyuki Aoki is also an avid NFT collector and creator. To date, his NFT bag boasts a combination of Bored Apes, Invisible Friends, Doodles, CloneX, and many other collections. In addition, he recently made an appearance in NFT.NYC 2022 as well.
In March 2021, Steve partnered with Antoni Tudisco to drop the Dream Catcher collection on Nifty Gateway, featuring 8 limited edition NFTs. The DJ is now focusing on the A0K1VERSE, an exclusive NFT membership community. An A0K1VERSE Passport is required to be a citizen, which can be redeemed from A0K1VERSE Credits or by purchasing them from OpenSea.
The collection promises its holders a wide range of on-chain and off-chain benefits. This includes exclusive pre-sale access, free mints, Steve Aoki tickets, merchandise, exclusive events, metaverse virtual performances, and more.
The King of Mandopop wears many hats: singer-songwriter, actor, director, multi-instrumental musician, and now NFT enthusiast. Aside from being part of the BAYC and Azuki ecosystem, he is more well known for his association to the Phanta Bear NFT collection.
His fashion brand, PHANTACi, jointly launched the collection with Ezek, a blockchain entertainment platform. The project held a mint price of 0.26 ETH and sold out in less than an hour. Following that, the price continued to soar to an average selling price of more than 7 ETH.
Jay also partnered with Paris Saint-Germain to drop the Tiger Champs NFT collection. It features 10k tiger NFTs to celebrate the 10th championship of the football club. Currently, the collection is available on Crypto.com’s NFT marketplace with a floor price of $100. Holders of these pieces will get exclusive merchandise, Jay Chou concert tickets, VIP experiences at PSG, surprise airdrops, and many other perks.
Marshmello can keep his identity a secret, but not his NFT portfolio, thanks to blockchain technology.The iconic mask has collected an impressive collection of iconic NFTs including CryptoPunks, BAYC, VeeFriends, CrypToadz, and many more.
The legendary DJ is now partnering with Steven Messing (concept director for Avatar 2 and Avatar 3) to release a DeFi-powered NFT drop, the Melloverse. The collection is on Aito and incorporates the Aave Protocol. Holders of this collection will be able to meet with Marshmello in person, get Vegas Residency tickets and backstage passes, and more.
One of the most influential hip-hop artists and 24-time Grammy Award winner, Shawn “JAY-Z” Carter, is another celebrity active in the amazing world of NFTs. His entry into the space started with CryptoPunk #6095, which he purchased at 55 ETH.
During June 2021, Jay-Z celebrated the 25th anniversary of his debut album, Reasonable Doubt, by auctioning his first NFT. He worked with Derrick Adams to design a one of one animated piece inspired by the album cover, starting the Sotheby’s auction at $1,000. The auction later closed at $138,600. A portion of the proceeds then went to the Shawn Carter Foundation, helping individuals facing socio-economic hardships further their education.
When it comes to collecting and trading NFTs, Post Malone may not be as active as other celebrities on the list. However, just one move is all it takes for the rapper to make an impact in the NFT space.
In a music video with The Weeknd, Post Malone can be seen purchasing a Bored Ape using the MoonPay mobile app. According to Cointelegraph, MoonPay transferred 175 ETH to him and 160 ETH was immediately used to purchase 2 Bored Apes, leaving him around $64,000 for the promotion. To put things into perspective, this music video has 69 million views on YouTube and 350 million plays on Spotify at the time of writing.
In 2022 alone, Pharrell Williams has made NFT headlines more than a few times. The newly appointed Chief Brand Officer for Doodles NFT will look to bring the NFT community to greater heights, starting with an NFT-inspired album titled Doodles Records: Volume 1.
Outside the Doodles ecosystem, the 13-time Grammy Award winner is focusing on building the Gallery of Digital Arts (GODA) along with the likes of Nina Chanel Abney and Shaun Neff. GODA is essentially an innovative avenue for contemporary artists to venture into the digital art space. Ultimately, GODA aims to provide the best user experience for both artists and collectors.
Relative to the other celebrities on this list, Ellen DeGeneres is clearly not as active in the NFT space. However, when she does get her feet wet, she makes sure to make a big splash. In April 2022, the award-winning TV host released her first NFT for auction, where all the proceeds went towards World Central Kitchen.
The NFT features an original Ellen artwork: “Woman with Stick Cat”. In cooperation with Bitski.com, Ellen DeGeneres released 2 limited edition NFTs priced at $100 and $2,500 respectively, and also an auction for the PLATINUM package. The 24-hour NFT charity drive managed to raise more than $30k to nourish various marginalised communities.
Unlike her husband Ashton Kutcher, award winning actress and entrepreneur Mila Kunis was once a non-believer in cryptocurrencies and all things blockchain. 9 years after disagreeing with Gary Vee about the concept of cryptocurrencies over dinner, she co-founded Stoner Cats, an animated web series only accessible by owning its NFTs.
Basically, the only way to watch the animated series is to purchase a Stoner Cats NFT. They cost 0.35 ETH during the primary sale and are now available on the secondary market. The Stoner Cats and its NFT collectibles present a new way for fans to engage directly with the content they want to watch and even participate in the creation process. For instance, holders will be able to vote on the plot at the end of each episode, adding to the creative experience.