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18 NFT metrics to track

Here is a collated list of 18 metrics that can be used to measure the performance of an NFT marketplace.

These metrics can be used to evaluate various aspects of an NFT marketplace, such as its volume, liquidity, market capitalization, popularity, average selling price, and more.

Additionally, there are metrics that can be used to evaluate distinctive features of NFTs, such as their smart contracts, minting platforms, use cases, and integrations with other technologies like DeFi, gaming, virtual reality, and social media.

The specific metrics used to evaluate an NFT marketplace will depend on the marketplace’s goals, focus, and target audience. You can pick what matters to you.

  1. Volume: The total number of NFTs sold or traded on the marketplace.
  2. Transactions: The number of transactions that take place on the marketplace.
  3. Users: The number of unique users that engage with the marketplace.
  4. Liquidity: The ease with which NFTs can be bought and sold on the marketplace.
  5. Market capitalization: The total value of all NFTs on the marketplace.
  6. Popularity: The number of views, likes, and shares that NFTs on the marketplace receive.
  7. Average selling price: The average price at which NFTs are sold on the marketplace.
  8. Top Sellers: The top selling NFTs on the marketplace.
  9. Return on Investment (ROI): The returns generated on the NFTs on the marketplace.
  10. Sales velocity: The frequency at which NFTs are sold on the marketplace.
  11. Creator revenue share: The percentage of sales that goes to the NFT creators.
  12. Time to sell: The average time it takes for an NFT to be sold on the marketplace.
  13. Popularity of genres: The popularity of different genres of NFTs on the marketplace.
  14. Popularity of creators: The popularity of different NFT creators on the marketplace.
  15. Popularity of platforms: The popularity of different blockchain platforms used to mint the NFTs on the marketplace.
  16. Popularity of collectors: The popularity of different collectors on the marketplace.
  17. Popularity of tags: The popularity of different tags associated with the NFTs on the marketplace.
  18. Popularity of categories: The popularity of different categories of NFTs on the marketplace.

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