What a week it was in the world of Web3! We had the privilege of attending NFT NYC, where we witnessed over twelve community events and sponsored two. Since last years NFT NYC conference, we have seen a lot of development and discussion around the processes of minting. It’s heartening to see that this year, foundations have been laid out to make minting easier and more accessible for collectors. The rise in popularity of digital collectibles has opened up new possibilities, and we are thrilled to be part of this exciting time.
But that’s not all that’s happening in the Web3 space. The next big thing that’s developing is distribution. Many brands are trialing new methods of distribution, and there is a greater need to make purchasing, trading, and engaging with digital collectibles faster for buyers. This is an exciting development, as it will open up new opportunities for creators and collectors alike.
And let’s not forget about gamification! The gaming space is booming with blockchain technology, and we’ve seen some fantastic examples of this at NFT NYC. Activations showcased large screens for people to come and play, while other booths had traditional old-school arcade machines to engage with their product. This is a trend that’s set to continue, and we can’t wait to see what the future holds.
While NFT NYC had over 100 brands presenting, attendance was lower than expected, with more speakers than people to listen. The ticket prices were exorbitant, and the NFT presence at the event was lacking. We believe that the conference should have been more focused on the Web3 NFT community, with more emphasis on creativity and community building. Some attendees even recommended opening up all the empty rooms to projects to share what they’re building in a real-life “shill and chill space.” In the future, we hope to see NFT NYC make the event more accessible, with more community events and Web3 projects surrounding the conference. By doing so, NFT NYC can create an environment that is inclusive and supportive, and that truly embodies the spirit of the Web3 community.
That being said, the most value we gained from the event came from the amazing community events. These events had full rooms of attendees, and we even stumbled upon some underground corporate gatherings with attendance by senior executives from top commercial brands. One event was so secret that you had to run into someone, and they would tell you to knock on a door three times and say a password to get in! All in all, it was an exciting and inspiring week in the world of Web3, and we can’t wait to see what’s next.
Well worth being in NYC during this event. Conference itself: optional.
Keep an eye out for more discussions around the web3 space and follow the Authentickator Twitter to stay up to date!
Written by Michi Todd, Head of Marketing/Brand for Authentickator.com